TP173 - The Ongoing Importance of Online Reviews

A recent survey published in JAMA indicated that online patient ratings can add actionable content to CMS surveys on patient experience. In this episode, hosts Reed Smith and Chris Boyer review the findings of the survey, and the implication it has on hospital and health system review response strategies. They also revisit the steps Google, Facebook and other online review platforms have taken during the coronavirus pandemic, and Reed shares some research he has done on employee reviews. They are joined by Noel Coleman, of Doctor.com, who share strategies on how to make review management a strategic imperative in your organization.  Mentions from the Show: CMS Star Ratings May Be Enhanced By Patient, Consumer Reviews Positive nursing home reviews linked to lower rehospitalization rates Limited Google My Business functionality due to COVID-19 More missing Google My Business reviews appearing as publication speed picks up Competition Watchdog Probes How Websites Manage the Rise of Fake Reviews Noel Coleman on LinkedIn Doctor.com on Twitter Doctor.com Advanced Health Care Social Media & Digital Marketing Conference - hosted by Mayo Clinic and SHSMD Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices