TP182 - The New Role of the Digital Marketer

Prior to the pandemic, the role of the healthcare digital marketer has been evolving. But, as with most other things, due to the public health crisis, the role of the digital marketer has both seen the most radical shift, as well as stayed the same. In this episode, hosts Chris Boyer and Reed Smith discuss the changes to marketing and branding and how digital marketing has allowed us to accelerate to meet the new digital patient customer. They are joined by Chris Pace from Banner Health who shares first-hand how his digital team is supporting his health system in these abnormal times.  Mentions from the Show: CMOs Report Massive Shifts In Consumer Behavior And Marketing Strategies Post COVID-19 The CMO Survey: Covid-19 and the State of Marketing  As pandemic quarantines lift, brand marketing cannot maintain status quo Gartner Says Marketers Should Accelerate Digital Marketing Initiatives Amid COVID-19 Pandemic Post-Pandemic: How Digital Marketers Can Do More with Less Chris Pace on LinkedIn Chris Pace on Twitter Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices