TP183 - The Digital Front Door is Neither the “Front” Nor a “Door”

While widely used in the healthcare digital marketing space, the term “digital front door” does not have a specific definition. Is it a strategy? Is it a way to align your digital channels? Is it a design approach? In this episode, hosts Chris Boyer and Reed Smith attempt to find a definition for the “digital front door” and how health systems can begin thinking about the term in a succinct way. They are joined by Tom Cassels, President at Rock Health, who shares his point of view on what the digital front door is and why health systems struggle with the concept.  Mentions from the Show: A Digital Front Door Strategy: What It Is, Isn’t, and Why You Need One The Future of Healthcare Starts with a ‘Digital Front Door’  How to Improve Your Digital Front Door Strategy Your digital front door starts well before your web site Tom Cassels on LinkedIn Tom Cassels on Twitter RockHealth.com Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices