TP19 - Involving Physicians in Your Online Marketing

For hospitals and health systems, it's very important to involve physicians and medical staff in the development of online content. Hosts Reed Smith and Chris Boyer discuss some of the challenges organizations face when trying to involve clinical staff in the development of online content and online reputation. Featuring an expert interview with Dr. Justin Smith, a pediatrician with Cook Children's Health Care System, in which he shares his first hand experience participating and supporting his hospital's online presence. Links: - Content Marketing for Healthcare: https://www.forbes.com/sites/miketempleman/2016/09/27/content-marketing-for-specific-industries-medical/#7172e9fb7c39 - Dr. Justin Smith - LinkedIn: https://www.linkedin.com/in/justinsmiththedocsmitty/ - Dr. Justin Smith - Twitter: https://twitter.com/thedocsmitty - Cook Children’s Hospital website: https://www.cookchildrens.org - “If I Understood You, Would I Have This Look on My Face” - Alan Alda: http://amzn.to/2rh2QTE - These are Their Stories Podcast: http://www.lawandorderpodcast.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices