TP197 - Using Digital to Support Physician Outreach

Now that health systems have embraced digital to connect with patients during the pandemic, how are they using digital to align with their physician outreach efforts? In this episode, host Chris Boyer and Reed Smith discuss the imperatives for physician outreach during the pandemic, and how shifts in digital marketing can be leveraged to engage with doctors. They are joined by Scott Alexander of Jairus Micromarketing in which he shares how digital advertising can be used to amplify the role of the physician liaison.  Mentions from the Show: 8 imperatives for physician outreach during Covid-19—and beyond  Survey: How COVID-19 is Shifting Priorities for Healthcare Marketers Jairus Physician Micro-Marketing Scott Alexander on LinkedIn Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices