EPISODE · Jan 20, 2021 · 56 MIN
TP207 - Good news: no one has brand loyalty; Bad news: no one has brand loyalty
from touch point podcast · host touch point media
In this episode, hosts Reed Smith and Chris Boyer discuss trends of the new health consumer, how brand loyalty is decreasing and then explore how organizations can use thought leadership to build trust among your stakeholder audiences. They are joined by David Shifrin, of Jarrard Inc., who shares his perspective and tips on building an effective thought leadership content program. Mentions from the Show: How COVID-19 Reshaped Healthcare Consumerism & 4 Key Trends to Know for 2021 How To Be A Thought Leader In The Digital Age David Shifrin on LinkedIn David Shifrin on Twitter JarradInc.com Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices
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TP207 - Good news: no one has brand loyalty; Bad news: no one has brand loyalty
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