TP209 - The Martech Stack of the Future: All Three Letter Acronyms?

In this episode, hosts Reed Smith and Chris Boyer dive into the alphabet soup of TLA’s (Three-Letter Acronyms) that are used in digital marketing, and explore how the role of the marketing technologist has evolved to embrace new skills. They are joined by Tom Hileman of The Hileman Group who helps to explain the differences between CRMs, DMPs, CDPs and how they comprise key elements of the new marketing technology stack. Mentions from the Show: 35 digital marketing acronyms to know and understand The evolution of the marketing technologist: How martech roles have changed during the last 5 years What's the Difference Between a CRM and a CDP? And Why You Should Care Tom Hileman on LinkedIn The Hileman Group on Twitter The Hileman Group Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices