TP211 - A New Era of Engagement

In this episode, hosts Reed Smith and Chris Boyer discuss “engagement marketing” including defining the term, discussing important components that define this strategy from other marketing strategies, and they even share how the pandemic has shifted consumer engagement for all brands. They are joined by Stephen Moegling of Hailey Sault, how shares insights from their latest “Engage: 2021 Trends Report” Mentions from the Show: Wikipedia definition of Engagement Marketing  Defining Engagement Marketing - Marketo Five Customer Engagement Trends That Will Continue In 2021 Stephen Moegling on LinkedIn Stephen Moegling on Twitter HaileySault.com Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices