TP213 - How the Vaccine is Strengthening Marketing’s Role in Communications

As health systems across the country continue to engage in COVID-19 vaccine outreach to their communities, hosts Reed Smith and Chris Boyer reflect on how many of these plans are being driven by marketing (and leveraging traditional marketing strategies and tools). From developing and leveraging personas, to creating targeted messaging, to tracking success KPIs - all of these activities show how marketing is strengthening and reinforcing communications. They are joined by Tim Stewart of Jarrard, who shares experiences and best-practices from working with health organizations across the country on vaccine communications.  Mentions from the Show: Marketing and communications: What’s the difference? Healthcare communicators must promote vaccine for inoculation effort to work: study AHA’s COVID-19 Vaccine Communications Toolkit Lessons from the pandemic on adding personal touch to customer experience Tim Stewart on LinkedIn JarrardInc.com Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices