TP215 - Getting Your Hands Out of the Cookie Jar

Google’s recent announcement to move away from third-party cookies sent a signal to digital marketers everywhere to rethink the way they are tracking customer behavior. In this episode, hosts Chris Boyer and Reed Smith discuss marketing in a cookie-less world, share ways that digital marketers can shift their digital marketing in response and then are joined by Ahava Leibtag of Aha Media who shares how her organization went one step further and eliminated gated content as part of their digital marketing strategy.  Mentions from the Show: How the cookie crumbled: Marketing in a cookie-less world A 5-step path to cookieless digital marketing Ahava Liebtag on LinkedIn Ahava Liebtag on Twitter AhaMediaGroup.com Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices