TP219 - The Multiple Business Models of a Health System

Many health systems are forced to deliver their services through multiple means. In this episode, hosts Chris boyer and Reed Smith discuss the elements of a business model and how to identify the type of model you should use - B2B, B2C, B2B2C - and how to optimize your marketing accordingly. They are joined by Greg Matthews, founder of HealthQuant and host of DataPoint, to discuss how organizations can best leverage their physician networks to help support your organization. Mentions from the Show: What Is a Business Model? | The Different Types of Business Models Explained Explain the Business to Consumer Model B2B…is What Exactly? Understanding B2B Companies What Is A B2B2C Business Model? B2B2C Business Model In A Nutshell Health Care Marketing B2B: 6 Keys to Increase Your Market Share Greg Mathews on LinkedIn Greg Mathews on Twitter HealthQuant.health Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices