TP221 - Staffing the Marketing Department for The New Normal

As healthcare organizations begin to embrace the “new normal” in the post-pandemic world, marketing leadership is faced with managing a number of changing realities. Not only has consumer expectations changed, and the marketing landscape significantly changed, the roles and responsibilities within a marketing department have also evolved to meet the current state. In this episode, hosts Chris Boyer and Reed Smith discuss the changing role of marketing and those important roles that need to be filled within the marketing department. Friend of the show, fellow podcaster and educator Bobby Rettew joins to share ways healthcare organizations can partner with local universities to ensure they are developing the right skill sets in students today to ensure they can effectively become the future employee of tomorrow.  Mentions from the Show: The Changing Role of Marketing in 2021 – Culture and Customer Experience 6 Things I Wish Someone Had Told Me Before I Built A Marketing Department 13 Crucial Roles You Should Consider Hiring First When Building a Marketing Department Bobby Rettew on LinkedIn Bobby Rettew on Twitter RettewCreative.com Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices