TP222 - Contextualizing Content to Make Your Marketing Work

In 2021, healthcare marketers realize that content marketing can play a significant role in patient experience. In this episode, hosts Chris Boyer and Reed Smith share ways marketers are leveraging content to drive marketing engagement, share content strategies that effectively support communication efforts and are joined by Eric Silberman of True North Custom about how he works with health systems to leverage content as part of their business strategies.  Mentions from the Show: The Results Are In: Content Is Still King in 2021 Content Marketing Strategies That Are Leading The Way In 2021 6 Key Tips to Level Up Your Content Marketing Strategy Eric Silberman on LinkedIn True North Custom Healthcare Insight for Marketers podcast Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices