TP225 - Rethinking our Marketing Strategy

As health systems begin to rethink their marketing strategies, it might also be a good time to start rethinking which elements are needed in that strategy. In this episode, hosts Reed Smith and Chris Boyer share the state of digital marketing in healthcare, seriously rethink the benefits of a SWOT analysis and share some actionable elements that every strategy should include. They are joined by Jackie Martin, digital marketing strategist, who shares her perspective on the best way healthcare marketers should build their strategies.  Mentions from the Show: Greystone: Wave 6: State of Digital Marketing in Healthcare Report It’s Time to Toss SWOT Analysis into the Ashbin of Strategy History Healthcare Marketing Strategy: 12 Actionable Tips For 2021 Jackie Martin on LinkedIn Jackie Martin on Twitter Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices