TP230 - Getting Personal about Personalization

While critically important to developing user-centered digital solutions and enhancing patient experience, the concept of “personalization” is still difficult to conceptualize, let alone execute within health systems. In this episode, hosts Chris Boyer and Reed Smith discuss the future of healthcare personalization - both for clinical care solutions as well as digital marketing. They are joined by John Berndt, CEO of TBG, who shares his perspective on how best to personalize experiences for the modern healthcare consumer and the tools and strategies every health system should adopt as they build their personalization practice.  Mentions from the Show: The Future Of Healthcare Personalization A Personalized Experience Will Be the Focal Point for Healthcare in 2021  ‘New Normal’? Higher Expectations: 2021 Healthcare Digital Marketing Trends John Berndt on LinkedIn John Berndt on Twitter The Berndt Group website The Consortium of Personalization Professionals Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices