TP236 - The Intersection of Digital B2C and B2B Marketing

In healthcare, many of us approach B2B and B2C marketing as two discrete strategies and approaches. In this episode, hosts Chris Boyer and Reed Smith share how while each effort does have one striking difference (namely the audience type), digital marketing is hastening the convergence of these two efforts into interdependent efforts. They are joined by Brittney Hanson of Hailey Sault, who share how she works with her clients to converge these different strategies.  Mentions from the Show: B2B vs. B2C Marketing: Understanding the Differences in 2021 What Happens When Relationship-Based Selling Goes Digital Brittney Hanson on LinkedIn HaileySault.com Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices