TP245 - How Do People Find a Doctor Online?

Finding a doctor is what hospitals and health systems label a “super-task” - yet, the nuances of how to optimize this customer journey can become complex. In this episode, hosts Chris Boyer and Reed Smith walk through the various stages of selecting a doctor, and share research on how to optimize the user experience. They are joined by Martha van Berkel of SchemaApp, who shares how organizations should leverage structured data and schema to ensure physician profiles are optimized for online searches.  Mentions from the Show: The New Patient Journey: From Searches to Answers 7 Local Search Tips for Health Providers to Take Care of Patients  Physician Marketing: How to Promote Providers to Today’s Connected Health Consumers How the internet changed how patients choose a doctor The doctor will see you ... sometime Healthcare Schema Markup: Evolution of the Physician Rich Result SchemaApp.com Martha van Berkel on LinkedIn Martha van Berkel on Twitter Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices