TP249 - What is ROMI (and Does it Differ from ROI)?

In this episode, hosts Reed Smith and Chris Boyer are back to talking about ROI again, and sharing the differences between true ROI, ROMI and ROAS - the three stepbrothers of marketing measurement - and share the basics of Marketing ROI to outlining the activities needed to measure marketing impacting. They are joined by Dan Small, Senior Director of Digital Strategy at Hartford HealthCare, who shares his organization’s journey to ROI.  Mentions from the Show: The Basics of Marketing ROI Evaluating the effectiveness of advertising campaigns: ROMI, ROI and ROAS Three Activities to Prioritize for Maximum Marketing ROI in 2021 Dan Small on LinkedIn Find Us Online:  Touchpoint on Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices