TP260 - Aligning to Our Purpose

In this episode, hosts Chris Boyer and Reed Smith discuss the latest Edelman Trust Barometer and some of the disturbing findings on the erosion of trust in typical societal institutions. Despite this, opportunities exist for hospitals and health systems, particularly as they align to purpose with their branding efforts. They are joined by Rob Rosenberg, owner and president of Springboard Brand & Creative Strategy, who shares how now is the time for health systems to “unmask” their marketing and branding efforts to meet the moment.   Mentions from the Show: Edelman Trust Barometer 2022 Are brands communicating to shareholders the value of aligning with a purpose? Rob Rosenberg on LinkedIn Rob Rosenberg on Twitter Springboard Brand & Creative Strategy Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices