TP265 - Local SEO and the Myth of Zero-Click Search

SEO remains an important part of a health system’s digital strategy - but how is it shifting in 2022? In this episode, hosts Chris Boyer and Reed Smith discuss the importance of local SEO to a hospital’s marketing strategy, and uncover the “myth” of the threat of zero-click searches. They are joined by Martha Van Berkel of SchemaApp, who shares her experience using schema to connect - and wow - online healthcare consumers when they search for care on Google.  Mentions from the Show:  Importance of Local SEO in 2022 SEO Professionals: Stop Sharing Debunked Zero-Click Search Statistics Martha van Berkel on LinkedIn SchemaApp on LinkedIn SchemaApp website Chris Boyer on LinkedIn Chris Boyer on Twitter Reed Smith on LinkedIn Reed Smith on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices