TP268 - Making Your Content Standing Out from the Noise

Healthcare organizations face a daunting task with the content marketing and thought-leadership efforts - how can you reduce the signal-to-noise ratio while ensuring your content stands out? In this episode, hosts Chris Boyer and Reed Smith discuss the state of healthcare content marketing, the rise of the noise and share ideas on how to differentiate your efforts from others. Kristin Faulder from Heurisay joins to share her tips on how to use data as a way to strengthen your content efforts.  Mentions from the Show:  State of Healthcare Content Marketing: 5 Trends Transforming the Industry How To Stop Burying Your Content Signal In So Much Noise [Rose-Colored Glasses] Kristin Faulder on LinkedIn Kristin Faulder on Twitter Heurisay.com Medicom webinar: Exploring Digital Savvy Healthcare Consumerism Chris Boyer on LinkedIn Chris Boyer on Twitter Reed Smith on LinkedIn Reed Smith on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices