TP275 - A Newsroom Round-Up

In this episode, hosts Reed Smith and Chris Boyer discuss some of the latest news and articles that impact our industry. They first discuss how marketers are returning to traditional advertising and share their perspective on why this represents a pendulum shift away from digital-only approaches. Next, they share tips on how health systems can begin to build their first-party data to improve their marketing efforts. Lastly, they ruminate on how digital health literacy should be first and foremost in any Digital Health strategy.  Mentions from the Show:  The People Map of the USA  Why Marketers Are Returning to Traditional Advertising 4 Tips for Building Your First-Party Data Sets With PPC Digital Health Literacy: Why It’s Important and How to Improve It Chris Boyer on LinkedIn Chris Boyer on Twitter Reed Smith on LinkedIn Reed Smith on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices