TP282 - The CMO Plus and the Disruption of Healthcare Retailization

The role of the health system CMO is changing - in both responsibilities and their mindset. In this episode, hosts Reed Smith and Chris Boyer discuss how marketers need to embrace a “disruption mindset” (tip of the hat to Stephen Moegling), and the metamorphosis of the modern CMO. Laura Kreofsky from Pivot Point Consulting joins to share her insights on how Healthcare Retailization is forcing us to embrace transformation.  Mentions from the Show: Healthcare Marketers: Do You Have a Disruption Mindset?  The CMO Role Isn’t Dying, It’s Just Going Through A Metamorphosis Why retailers see health care offerings as a post-pandemic booster Google Health hires FDA's former digital health chief to lead global strategy Laura Kreofsky on LinkedIn PivotPointConsulting.com Pivot Point Consulting on Twitter Touchpoint on Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices