TP284 - Marketing Is Like Communications (or Is It the Other Way Round?)

Marketing and communications are sometimes considered the cornerstone of any business plan. However, for hospitals and health systems, often these disciplines are often treated as separate and distinct. In this episode, hosts Chris Boyer and Reed Smith discuss the differences (or similarities) between marketing and communications. They are joined by David Shiffrin of Jarrard Inc., who shares insights from their latest National Healthcare Survey.  Mentions from the Show: TP45 – Marketing and Communications: Two Sides of the Same Coin The Difference Between Marketing and Communications Five Components Of A Successful Strategic Communications Plan Five Essential Elements Of A Marketing Plan David Shifrin on LinkedIn David Shifrin on Twitter Dark Suits & White Coats: Healthcare’s Acute Divide - Jarrard Inc’s National Healthcare Study Touchpoint on Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices