TP288 - The Patchwork Quilt of Healthcare Data

Health systems face significant challenges in today’s age when developing first-party data strategies. In this episode, hosts Reed Smith and Chris Boyer discuss the need for digital marketers to adopt a data first strategy, including prioritizing data security and understanding the various different data security laws being implemented across the United States. They are joined by Jeremy Rogers of IU Health who shares his organizations journey to leveraging data to improve patient experiences.  Mentions from the Show: 2022: The shift to first-party data Data Security Must Be Prioritized In The Healthcare Industry How New Federal, State Laws Impact Healthcare Data Privacy Jeremy Rogers on LinkedIn Jeremy Rogers on Twitter Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices