TP293 - Trust, Teens and Technology: What Health Systems Need to Know to Reach New Audiences

Hosts Chris Boyer and Reed Smith discuss the latest Pew Research study that shows a remarkable shift in how teens are using social media and technology, and discuss how this is a bellwether for how hospitals and health systems need to shift their approaches to reach future generations seeking healthcare. They even share examples of how leading health systems are shifting the marketing and communication strategies to reach these new generations.  Mentions from the Show: Pew Research: Teens, Social Media and Technology 2022 Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google's own data TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024 5 hospital marketers on how they reach Gen Z, millennials, Gen X & baby boomers Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices