TP302 - When is a CRM not a CRM?

In the healthcare space, there has always been confusion about the marketing technology stack, and specifically around the role of CRM - and Marketing Automation (for that matter). In this episode, Chris Boyer and Reed Smith discuss the role of technology in the overall “patient engagement system” and how CRM and Marketing Automation are very different strategies that have a different place in the overall techstack. They are joined by Stephanie Petrazzi of Nuvance Health who shares how she works within her organization to bridge gaps in the adoption of CRM.  Mentions from the Show:  Everything You Should Know About Patient Engagement in 2022 What Is the Difference Between CRM and Marketing Automation? Stephanie Petrazzi on LinkedIn Touchpoint.health Chris Boyer on LinkedIn Chris Boyer on Twitter Reed Smith on LinkedIn Reed Smith on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices