TP313 - Building a Business Case for Healthcare Marketing

Building a marketing plan and strategy is important, but the evolution of health system marketing is creating a demand for something bigger - the development of a business case. In this episode, hosts Chris Boyer and Reed Smith discuss the challenges that healthcare marketing is facing and how by moving outside of simply patient acquisition and branding requires us to build partnerships with the CFO and CIO.  Mentions from the Show: Financial Challenges for Health Systems Will Likely Persist in 2023 Making the Business Case for Your Marketing Budget Code-Switching in the Workplace: Understanding Cultures of Power FIVE STEPS TO HELP MARKETING GAIN CREDIBILITY WITH YOUR CFO How Chief Marketing Officers Should Talk To Chief Information Officers Touchpoint on Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices