TP314 - Marketing’s Impact on Acquisition, Retention and Leakage

Healthcare marketers are very familiar with acquisition marketing, but are these strategies enough? In this episode, hosts Chris Boyer and Reed Smith discuss the trifecta of patient-centered marketing strategies: acquisition, retention and leakage. By understanding their roles and align their outreach efforts, marketers can build a comprehensive approach to marketing to patients in their service areas.  Mentions from the Show: Acquisition Marketing: What You Need to Know 3 Types of Effective Retention Marketing Strategies Controlling Patient Referral Leakage Touchpoint on Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices