TP324 - The Evolving Healthcare Marketing Tech Stack

In health systems, the marketing technology stack is constantly evolving. However, in some ways it could also be seen as regressing. In this episode, hosts Chris Boyer and Reed Smith discuss the challenges CMOs face with managing their MarTech stack and share ways digital marketing professionals can begin strategically assessing their technology investments.  Mentions from the Show:  The evolving marketing technology stack The Unique Challenges Of Health Care Marketing   Strategic Evaluation Of Your MarTech Stack Chris Boyer on LinkedIn Chris Boyer on Twitter Reed Smith on LinkedIn Reed Smith on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices