TP331 - The Importance of Branding and Thought Leadership

As health systems face the challenges of re-aligning to the current needs of the post-pandemic era, the importance of branding and thought-leadership is often misunderstood. In this episode, hosts Reed Smith and Chris Boyer welcome friend of the show, Rob Rosenberg, to share his expertise on branding and share insights every organization should consider to ensure their brand remains relevant to their customers and employees.  Mentions from the Show: Rob Rosenberg on LinkedIn Springboard Brand & Creative Strategy Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices