TP332 - Why First-Party Data Needs to Come First

Health systems are beginning to realize that developing a first-party data strategy is becoming one of the most critical things to do to support marketing, operations and clinical success. In this episode, hosts Reed Smith and Chris Boyer discuss first-party data efforts, how health systems are realizing they are important to engage (re-engage) patients and employees, and why CDP’s are the key technology platform to support these initiatives.  Mentions from the Show: First-Party Data Strategy: Trends and Tips in 2023 The Value of First-Party Data in Communicating with Patients The role of identity in a modern CDP Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices