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TP332 - Why First-Party Data Needs to Come First episode artwork

EPISODE · May 24, 2023 · 43 MIN

TP332 - Why First-Party Data Needs to Come First

from touch point podcast · host touch point media

Health systems are beginning to realize that developing a first-party data strategy is becoming one of the most critical things to do to support marketing, operations and clinical success. In this episode, hosts Reed Smith and Chris Boyer discuss first-party data efforts, how health systems are realizing they are important to engage (re-engage) patients and employees, and why CDP’s are the key technology platform to support these initiatives.  Mentions from the Show: First-Party Data Strategy: Trends and Tips in 2023 The Value of First-Party Data in Communicating with Patients The role of identity in a modern CDP Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published May 24, 2023

What this episode covers

Health systems are beginning to realize that developing a first-party data strategy is becoming one of the most critical things to do to support marketing, operations and clinical success. In this episode, hosts Reed Smith and Chris Boyer discuss first-party data efforts, how health systems are realizing they are important to engage (re-engage) patients and employees, and why CDP’s are the key technology platform to support these initiatives.  Mentions from the Show: First-Party Data Strategy: Trends and Tips in 2023 The Value of First-Party Data in Communicating with Patients The role of identity in a modern CDP Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of touch point podcast?

This episode is 43 minutes long.

When was this touch point podcast episode published?

This episode was published on May 24, 2023.

What is this episode about?

Health systems are beginning to realize that developing a first-party data strategy is becoming one of the most critical things to do to support marketing, operations and clinical success. In this episode, hosts Reed Smith and Chris Boyer discuss...

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