TP353 - Analyzing the Customer Journey

from touch point podcast · host touch point media

If you are working at a health system focused on digital transformation, engagement or innovation strategies, the understanding of the customer journey is imperative to your work. In this episode, hosts Reed Smith and Chris Boyer discuss the different ways to analyze a customer-journey and share ways to use this to stay competitive. Mentions from the Show: https://www.nngroup.com/articles/analyze-customer-journey-map/ https://hbr.org/2015/11/competing-on-customer-journeys Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Oct 18, 2023

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TP353 - Analyzing the Customer Journey

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This episode is 44 minutes long.

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This episode was published on October 18, 2023.

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