TP377 - Revisiting the Problem with the Pixel (and Third-Party Trackers)

On March 18, 2024, HHS and OCR released updated guidance on how health systems should utilize third-party trackers on their website - but what specifically did they indicate was different? In this episode, hosts Chris Boyer and Reed Smith review the revised guidance, underscore the need to develop a privacy policy, and then Ray Mina from Freshpaint joins to share his perspective and insights on how health systems should adopt a 1st party data strategy.  Mentions from the show:  OCR Updates Guidance Regarding Compliance with HIPAA in Use of Online Tracking Technologies: Questions Remain OCR UPDATE ON TRACKING TECHNOLOGIES PROVIDES LITTLE RELIEF FOR HIPAA-REGULATED ENTITIES 18 HIPAA Identifiers for PHI Ray Mina on LinkedIn https://www.freshpaint.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices