TP381 - Digital Advertising’s Role in Patient Experience

For health systems, it’s important to leverage all tools in the digital marketing toolkit to support digital patient experience efforts. In this episode, hosts Chris Boyer and Reed Smith discuss the role digital advertising plays in supporting online experiences and share ways to leverage UX/Ui to optimize advertising efforts. They are joined by Jeremy Mittler of Veeva who share how to develop a privacy-first advertising segmentation strategy.  Mentions from the show:  Digital Customer Experience: A Marketing Game Changer The Art of Patient-Targeted Advertising in Healthcare The Role of UI/UX in Advertising: Creating User-Centric Ad Campaigns Jeremy Mittler on LinkedIn Veeva.com Learn more about your ad choices. Visit megaphone.fm/adchoices