TP387: SEO Updates, Leaks and AI Overviews

In this week’s episode, hosts Reed Smith and Chris Boyer discuss the future of search and search optimization by exploring the recent changes to SEO algorithms and the challenge of integrating Gen AI into search experiences. They even provide a high-level overview of the most recent Google SEO leaks and what it means to healthcare marketers. They are then joined by Martha van Berkel of SchemaApp who shares her perspectives on how search is changing and the tactics needed to meet the new search experience.  Mentions from the show:  Google just updated its algorithm. The Internet will never be the same  Google's AI Overviews Will Always Be Broken. That's How AI Works Google SEO Leak Martha van Berkel on LinkedIn SchemaApp.com Learn more about your ad choices. Visit megaphone.fm/adchoices