TP388: Personalization and Provider Data Management

The modern healthcare consumer expects a personalized experience, but many health systems struggle to meet these expectations. In this week's episode, Chris Boyer and Reed Smith discuss the current state of personalization in healthcare and explore why these strategies often fall short. They are joined by Keir Bradshaw of Merge, who shares his insights on how health systems can enhance personalization through a Provider Data Management solution Mentions from the show:  What is personalization? - Sitecore Guide to marketing personalization — benefits, examples, and more - Adobe Experience Cloud Personalizing Healthcare Marketing Personalization in healthcare is broken: Introducing the ‘user-forward’ paradigm Keir Bradshaw on LinkedIn Merge Marketing Agency Learn more about your ad choices. Visit megaphone.fm/adchoices