TP40 - The Problem with Personalization

The concept of personalization (or personalized marketing) is often misunderstood by healthcare marketers and communicators, yet many of us aspire to embrace these concepts through our digital efforts. With the tools and techniques now available to hospitals and health systems, many organizations are starting to explore how to combine their websites, social media, CRM, and other digital channels to build a 1:1 connection with their audiences. In this episode, hosts Chris Boyer and Reed Smith discuss the current landscape of personalization and address some of the challenges that hospitals could face. Personalization expert John Berndt, of the Berndt Group shares his first-hand insights into adopting a successful personalization strategy. Plus, Reed wonders what it would be like to get a tailored suit. Show Notes: - Wikipedia definition of Personalization: https://en.wikipedia.org/wiki/Personalization - From Persona to Person: http://thinkrevivehealth.com/resource/personalized-marketing/ - You Can’t Improve Personalization If You Don’t Measure It: https://diginomica.com/2017/10/30/you-cant-improve-personalization-if-you-dont-measure-it/ - The Berndt Group: http://www.berndtgroup.net/ - "The Targeting Ten:" Basic Questions to Evaluate Personalization Tactics - http://www.berndtgroup.net/thinking/blog/personalization/the-targeting-ten-basic-questions-to-evaluate-personalization-tactics - John Berndt on LinkedIn: https://www.linkedin.com/in/john-berndt-57838b5/ - John Berndt on Twitter: https://twitter.com/rjohnberndt - Rag & Bone StarWars: https://www.rag-bone.com/star-wars/ - Henge Docks: https://hengedocks.com/products/tethered-dock Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Loyal: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://loyalhealth.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices