TP459 – Marketing Maturity and the Future of Healthcare Growth

In this episode, hosts Chris Boyer and Reed Smith explore what it takes to build a future-ready marketing organization that connects intelligence to impact. They break down why the next phase is about velocity—turning insight into action—rather than visibility alone, and how maturity depends on integration, governance, and access to data. Then, Priyama Barua of Merge joins the conversation to discuss findings from her latest marketing maturity research. She shares how high-performing health systems operationalize insights, the gaps holding teams back, and what the next three to five years could look like as marketing evolves from a campaign function to a growth ecosystem. Key themes: Why speed of learning and action will define the next era of digital marketing How unified data, AI, and governance reshape marketing’s role in growth The CMO as ecosystem integrator across brand, access, and operations Practical steps to move from campaign cycles to continuous learning Mentions from the Show: Marketing in healthcare: Improving the consumer experience Accenture Technology Vision 2024: “Human by Design” Technologies Will Reinvent Industries and Redefine Leaders by Supercharging Productivity and Creativity PriyamaBarua.com Priyama Barua on LinkedIn Merge Marketing Maturity Study: Results and Analysis Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices