TP46 - The How and Why of ROI

This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth. Measuring ROI is not for the faint of heart. However for hospital and healthcare marketers, it is one of the most important KPIs that they can track. In this episode, hosts Chris Boyer and Reed Smith discuss the difficulty many in the industry face when trying to track the financial return of their efforts. With tips on how to use CRM, marketing automation, websites and other digital tactics to measure ROI, the hosts discuss the pros and cons of how we’re currently using these tools to track our financial impact. Featuring an expert interview with David Marlowe, owner of Strategic Marketing Concepts, in which he shares his 30+ years experience helping hospitals in their measurement strategies. Mentions from the Show: Michael Venske’s website: michaelvenske.com Formula for ROI: https://www.investopedia.com/terms/r/returnoninvestment.asp Tracking Goals/conversions in Analytics: https://support.google.com/analytics/answer/1012040?hl=en PPC - https://www.searchenginejournal.com/5-essential-roi-formulas-every-ppc-manager-really-needs-know/157051/ Marketing Automation ROI: https://www.newfangled.com/roi-measurement-with-marketing-automation-6/ Website ROI: https://www.growthlabs.marketing/blog/how-to-measure-roi-website Social media: https://www.slideshare.net/ChrisBoyer/texas-hospital-association-social-media-roi-reform-presentation PR Barcelona Principles: http://www.prnewsonline.com/barcelona-principles-2-0/ David Marlowe LinkedIn - https://www.linkedin.com/in/david-marlowe-8041b46/ Touch•point Podcast End-of-year Survey: https://reedsmith.typeform.com/to/MH3lLv Radan A22 Carry-on Luggage: https://www.raden.com/products/a22-carry?product_1_color_name=black&product_1_finish_name=gloss Moo Cards:  https://www.moo.com/us/ Find Us Online: Touchpoint podcast Twitter: https://twitter.com/touchpointpcast Reed Smith Twitter: http://www.twitter.com/reedsmith Chris Boyer Twitter: http://www.twitter.com/chrisboyer   Chris Boyer website: http://www.christopherboyer.com/ Social Health Institute: http://www.socialhealthinstitute.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices