TP53 - Managing Your Digital Data Blueprint

What this episode covers

This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth. For integrated hospitals and health systems, the simple task of managing your online location directories - whether through your website or on third-party listing sites - can be excruciatingly frustrating. From keeping up with manual updates to trying to develop a single source of truth, the process of keeping your digital data footprint up-to-date is challenging. In this episode, hosts Reed Smith and Chris Boyer discuss how organizations have been addressing this problem over the years and share best tips and practices to help digital marketers keep their listings as current as possible. We also interview Carrie Liken, head of healthcare at Yext, and she shares her experience on how hospitals are facing this challenging problem. Mentions from the Show: Fix Google Maps before patients start dying Reputation.com: Make online business listings a priority of 2018 Moz.com: Why listing management is important Yext.com Carrie Liken on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute   Learn more about your ad choices. Visit megaphone.fm/adchoices

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