TP67 - How the Digital Experience Impacts Brand

Branding is important for organizations of all sizes because it helps to define their value, gives employees direction and motivation, and makes engaging with customers easier. But how can digital help with your branding efforts? In this episode, Reed Smith and Chris Boyer discuss how hospitals and health systems can use digital tools and techniques to align with their brand, help deliver an online brand experience and engage with patients, physicians and employees. This episode features an in-depth interview with Rob Rosenberg, owner of Springboard Brand & Creative Strategy in which he shares practical tips that your health system can use to develop a digital branding strategy. Mentions from the Show: What is ‘digital branding’? The Importance of Brand Building in the Digital Age 7 Digital Tips to Expand Your Brand Presence and Reach Rob Rosenberg on LinkedIn Rob Rosenberg on Twitter Springboard Brand & Creative Strategy Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute   This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain Learn more about your ad choices. Visit megaphone.fm/adchoices