TP83 - Keep Calm, the Community Moderator is Here

As healthcare marketing continues to extend past simply promotion to building engaging and loyal audiences, the responsibility of community management is becoming more important than ever. In this episode, Reed Smith and Chris Boyer discuss the four types of online communities and share the best characteristics of a good community manager. They are joined by Dan Hinmon, principal at Hive Strategies and expert on implementing Facebook communities for hospitals in which he shares tips on how to effectively build an online social media community. Mentions from the Show: How the Community Manager Role Has Changed: A Decade of Community Management Beyond Facebook: 4 types of online communities and best practices on how to use them Why Community Management Is Different From Social Media Marketing Top 10 qualities of a good Community Manager Dan Hinmon on LinkedIn Dan Hinmon on Twitter Hive Strategies Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain Learn more about your ad choices. Visit megaphone.fm/adchoices