TP91 - Marketing Data Fluency

from touch point podcast · host touch point media

Hospital and health system marketers are facing more and more pressure to measure and track their efforts. The need for data fluency is becoming critical for CMOs and marketing professionals. In this episode, hosts Reed Smith and Chris Boyer are joined by Greg Matthews, host of Touch Point Media’s new show DataPoint, in which they discuss their experience in becoming more familiar with analyzing data and how to become more fluent with applying metrics for business success. Mentions from the Show: Marketing Data Fluency for CMOs DataPoint Podcast Greg Matthews on LinkedIn Greg Matthews on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Oct 31, 2018

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TP91 - Marketing Data Fluency

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