TP91 - Marketing Data Fluency - touch point podcast

What this episode covers

Hospital and health system marketers are facing more and more pressure to measure and track their efforts. The need for data fluency is becoming critical for CMOs and marketing professionals. In this episode, hosts Reed Smith and Chris Boyer are joined by Greg Matthews, host of Touch Point Media’s new show DataPoint, in which they discuss their experience in becoming more familiar with analyzing data and how to become more fluent with applying metrics for business success. Mentions from the Show: Marketing Data Fluency for CMOs DataPoint Podcast Greg Matthews on LinkedIn Greg Matthews on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of touch point podcast?

This episode is 45 minutes long.

When was this touch point podcast episode published?

This episode was published on October 31, 2018.

What is this episode about?

Hospital and health system marketers are facing more and more pressure to measure and track their efforts. The need for data fluency is becoming critical for CMOs and marketing professionals. In this episode, hosts Reed Smith and Chris Boyer are...

Can I download this touch point podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.