TP97 - Is Social Media Relevant to Your Brand?

Hospital and health system marketers realize that social media is an important part of their digital efforts, but given the recent shift in social platforms to a “pay to play” model, are we overstating the importance they have on your brand? In this episode, hosts Chris Boyer and Reed Smith analyze the positive and negative impacts that social media can have on your brand, and are then joined by Cynthia Manley from Vanderbilt University Medical Center, in which she shares how their organization views social as a critical tool to engage and communicate with their customers, physicians and staff. Mentions from the Show: 5 Impacts a Social Media Campaign Can Have on Your Brand 7 negative effects of social media that may kill your business How to Create a Social Media Branding Strategy From Scratch Cynthia Manley on LinkedIn Cynthia Manley on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain Learn more about your ad choices. Visit megaphone.fm/adchoices