TPM Episode 476: Cassie Able, Founder Wild Rye, Smith, Grand Targhee

Cassie Abel had a different road than most to the ski industry. While her peers were spending as much time as possible on snow, Cassie was winning 4 State Championships in HS before her Hall of Fame collegiate career. After a stint of a 9-5 lifestyle, Cassie got sucked into the ski industry, first with resort marketing, and then on the brand side with Smith.  But when her dream job left town, Cassie stayed back in Sun Valley, started a PR agency,  eventually jumped into entrepreneurship with her Ski and Mountain Bike start up, Wild Rye. This is fun episode with a passionate, tenacious, awesome person.  Maro LeBlance asks the Inappropriate Questions. Cassie Abel Show Notes: 4:00: Chelsea Handler, Vashon Island, K2, Elite HS, 4x State Champion, and College  21:00: Best Day Brewing:  All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories or sugar. Insta360 Cameras:  The only action sports cam that matters. Get a free gift with purchase over at the site. 24:00: Work, coaching, getting a job at Targhee, Smith, and the decision. 42:00: Elan Skis:  Over 75 years of innovation that makes you better. Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products) 45:00:  Leaving Smith, PR, starting a brand, challenges, buying her partner out, big accounts, and what's her end game  63:00: Inappropriate Questions with Maro LeBlance