TPM Podcast — Episode 28 - Stop Marketing to People Who Can’t Afford You

️TPM Podcast 28 - Stop Marketing to People Who Can’t Afford You Description:If your schedule’s packed but your bank account’s gasping for air, you’re probably selling to the wrong people. In this episode, T2 and Tommy P tackle one of the biggest mistakes contractors make—marketing to low-margin clients who drain your time, energy, and profits. You’ll learn how to attract higher-value customers, set pricing that commands respect, and filter out the tire-kickers before they ever waste your time. Here’s what we cover: Why busy isn’t the same as profitable The red flags of low-value leads How the wrong clients hurt your best ones The role of confident pricing in marketing Step-by-step challenge to define your ideal customer Want more actionable insights? Visit www.totalprofitmanagement.com Subscribe for more real talk on building a smarter, leaner, more profitable business. Chapters (00:00:02) - How to Market to People Who Can't Afford You(00:02:11) - Signs That Your Business Is Marketing to People Who Can't Aff(00:04:54) - What do Business Owners Need to Do to Attract Better Clients(00:07:52) - The Right Price for Your Business(00:13:59) - How to Identify Your Top 10 Clients