TPM Podcast Episode 8 - You're not too expensive, they're too cheap

Episode 8 – Pricing Power: How to Charge What You’re Worth (Without Apology) If your prices don’t reflect your value, guess what? You’re working for free—and burning out fast. In this episode, T2 and Tommy P tackle one of the biggest profit levers in your business: pricing. You’ll learn: ✅ Why undercharging is killing your margins (and your confidence) ✅ The real cost of getting pricing wrong ✅ What “pricing power” looks like in a business that earns respect and profit ✅ How to raise your rates strategically—without losing your best clients ✅ The red face test that ensures you’re charging boldly Hear the real-world story of a business owner who raised prices by 20%, lost two clients, and still saw profits jump by 40%. Listen now to discover how to set, raise, and defend your prices—so you can finally keep more of what you earn. Chapters (00:00:00) - The Price Tag Whisperer(00:03:49) - How to Raise Our Prices?(00:05:56) - Auditing Your Pricing(00:06:28) - 3 Rules for Pricing Your Work