Tracking Debate and Shifting Affiliate Paradigms

In this episode, Lee-Ann Johnstone interviews Richard Dennys, CEO of Game Lounge, about his experience in the affiliate marketing industry. They discuss the differences between iGaming and eCommerce marketing strategies, the challenges and opportunities in the iGaming industry, and the importance of collaboration between operators and affiliates. Richard also shares his insights on emerging trends and shifts in affiliate marketing, emphasising the need for diversification and simplicity in affiliate strategies. The episode provides valuable insights for both newcomers and experienced professionals in the affiliate marketing space.Listen to find out more about:Richard's Experience in the Affiliate Industry Challenges and Opportunities in iGamingEmerging Trends and Shifts in Affiliate MarketingKey segments of this podcast and where you can tune in to go direct: [10:47] Transition from corporate network to publisher[16:53] Differences between iGaming and eCommerce execution of objectives[28:43] Consolidation in iGamingDiscover Affiliate Mastery at AM LeadersLive event. April 16. Miami, FL.A game-changing Affiliate Manager training workshop where you can learn from industry leaders, fine tune your affiliate program management skills, and stay ahead of the latest affiliate marketing trends in this tell-all Chatham House rules event.Running in partnership with Hello Partner and Affiverse, this interactive workshop is your path to success. to affiliate program success. Don't miss out on this opportunity to learn from the best minds in the affiliate marketing industry. Book your ticket nowRate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE!Send me a text with your questions