Tracks CEO Jakob Muus: “Your Best Investor is the Customer”

It can be a beautiful thing when new technology coming to the market creates opportunities for startups to do something useful with the data and resources available to them. That is exactly what founder Jakob Muus and his startup Tracks are doing. Tracks uses the telematics systems inside trucks all across Europe to measure the cost of CO2 and look for ways that drivers and fleet owners can be more efficient with their use of CO2. Jakob joined Roland Siebelink on this week’s edition of the Silicon Valley Momentum podcast. He discussed how Tracks can make it easier to make the right decision, the challenges his startup faced during the pandemic, and the long-term vision he has for Tracks: How Airbnb’s business model became the inspiration for Tracks. The best way to approach things when you have a two-sided market. Why it was a mistake for such a small startup to approach big companies at the beginning. How Tracks can succeed without being the driver of the ecosystem. Why the best investor for any startup is actually the customer. To know more about Tracks, click here.